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Assistant Manager - Growth and Partnerships


Mumbai, IN

About Starbucks India

Starbucks India is a 50:50 Joint Venture between Tata Global Beverages and Starbucks Coffee Company. Currently, we have presence in 8 cities with over 125 stores through a network of over 1,800+ passionate partners (employees). Our core business is more than just coffee. We are in the people business selling coffee. And we know our success depends on the people we hire, retain and develop.

Our mission statement – “To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time” and core values are the roots of our culture and serve as guidepost for our partners. We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard.

Purpose and Scope of position

Create and Manage Multiple Growth Engines: Executing multiple projects to further the company’s digital growth engines via partnerships and new technology engagements to drive incremental revenue for the organization.

Cross – functional role involving managing multiple stakeholders and creating new digital channels for Tata Starbucks.

Summary of Key Responsibilities

Delivery Partnerships
o    Support in executing the marketing calendar for delivery basis AOP targets  
o    Monitor Joint Business Plans with Delivery Partners to achieve the AOP targets – topline, discount & marketing expenses
o    Co-ordinate with delivery partners for market extensions in new cities and new stores 
o    Support and execute with 0n-going delivery campaigns and configuration on same on POS systems 
o    Ensure seamless communication to stores through operation services 
o    Collaborate with technology teams to support projects for automation for Delivery
o    Follow-up with delivery partners for resolving day to day issues reported by store operations 
o    Co-ordinate with Category team to ensure uploading of all new launches on all delivery platforms  
o    Co-ordinate with Brand team to ensure appropriate communication on all delivery platforms . 
o    Periodic reviews with Delivery Partners on business KPIs , Campaign tactics, New Store/ City Launch Plans & Overall Operations/ SLAs .
o    Support & lead initiatives with Supply Chain & Operations team on priorities like New Packaging , Delivery Standards, Hyper local deliveries etc.
o    Devise & lead tactics with Delivery platforms – like menu engineering, customer promotions. Campaign analysis ensuring profitable ROI 
o    Evaluate more Regional Delivery vendors & support onboarding . 

Growth Channels: eGifting 
o    Engage with Aggregators &  sub -partners to create Starbucks as preferred Gifting option.
o    Support in executing the marketing calendar for eGift basis AOP targets   
o    Ensure weekly and monthly reporting on timely basis 
o    Support in ensuring successful UAT for all new third party on-boarding   
o    Periodic reviews with eGift Partners on Campaigns & business plans to achieve AOP 
o    Co-ordinate with Pine Labs and IT teams to align with all updates  
•    Reporting 
o    Support in formation of delivery reports on weekly basis from multiple vendors 
o    Support in collating data from all delivery & egift partners on monthly basis and report KPIs for HK market  
o    Reporting of AOP Business Targets - Revenue , Discount Spends on a monthly nos & Target Vs actual achievement . Create bridge plans for any shortcomings.
o    Give regular feedback to BI /IT Team for automation of Business Reports 
o    Build quarterly plans to ensure timely inputs to Operations in Partner Planning Guide

External Competencies
Summary of Experience & Education


  • Business degree from a renowned college 
  • Experience in advance Excel, Word and PowerPoint
  • Have good understanding of or flair for technology, digital industry
  • Experience in a consumer forward organization is preferable
  • Worked on partnerships
  • Experience in Revenue responsibility will be preferred
  • Overall experience 2-3 years


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