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Assistant Manager-Loyalty


Mumbai, IN

Job Description



  Job Title: Assistant Manager – Loyalty and CRM                                                                



Organization: TATA Starbucks Pvt. Ltd.                                                            Department: Digital Innovation


Job Title: Assistant Manager– Loyalty and CRM                                            Location: Mumbai


Reporting to:  Senior Manager – Digital Innovation and Loyalty                                    


Job Summary and Mission:


Tata Starbucks considers loyalty program, data analytics & CRM insights core to driving its business in India and across the world.

This role will require to support in managing My Starbucks Rewards loyalty program, platform extensions – the Mobile App being a key platform and digital/ technological enhancements on Loyalty for India market.


Summary of Key Responsibilities:

Responsibilities and essential job functions include but are not limited to the following:

 CRM and Loyalty

  • Support in execution of annual Loyalty & CRM calendar
  • Co-ordinate all front and back-end systems and vendors for all promotional updates on timely basis with cross functional stakeholders internally and externally – including Mobile App & Website
  • Co-ordinate with agencies & all in-store and digital creative campaign implementation related to CRM and Loyalty
  • Co-ordinate with CRM agency to drive CRM tactical campaigns to manage customer relationship and retention
  • Ensure roll out of timely email/SMS marketing communication to loyalty customers
  • Liaison with relevant teams to ensure Communication to Stores for relevant promotions connected to Loyalty & CRM
  • Understand and build the system capabilities from card and mobile tactics
  • Conduct UAT for tactical promotions





Mobile app

  • Support on planning the annual mobile app calendar and support execution via partnering with internal cross functional teams such as technology and external vendors
  • Deep understanding of technology to ensure efficiency of delivery on initiatives around the mobile app and website are maintained
  • Ability to communicate with technology vendor on improvements and solutions on mobile app and website
  • UI/UX exposure, experience
  • Experience in defining and execution cutting edge customer omni-channel journey



  • Work on designing, creating and executing collateral related to Loyalty
  • Work with internal brand and marketing teams; external implementation vendors



  • Work on content, ideas and brief with the digital agencies for creatives related to loyalty
  • Coordinate to ensure timely delivery and execution of the creatives made


Project Management

  • Liaise with IT and other technology partners/agencies to ensure successful execution


Loyalty program & CRM

  • Data analysis and presentations
  • Understand Data and Insights and Share relevant reports on a timely basis
  • Conduct data analysis, trending and reporting for market and international requirements
  • Result reporting and presentations for senior leadershipProject plan on post implementation processes to be streamlined, data to be analyzed; consumer insights and feedback on success from all stakeholders
  • Create data driven insighting and tracking
  • Communication of above to senior management via presentations and periodic updates



  • Competitive scanning and reporting in the technology and loyalty space



  • Bill payment and processing
  • Vendor enrolment
  • Budget management



  • MBA from good colleges
  • Overall experience 2-4 years (preferable in Loyalty Marketing for at least 1 year)


Required knowledge, skills and abilities

  • Experience in advance Excel, Word and PowerPoint
  • Experience in agency co-ordination and project management
  • Preferable to have SAP operating skills
  • Experience in writing content that will be used for communicating for loyalty
  • Demonstrated ability to manage multiple priorities, projects, and deadlines simultaneously
  • Strong interpersonal skills; enthusiasm and ability to work as part of a multi-disciplinary    team and build relationships
  • Have good understanding of or flair for technology, digital industry
  • Strong execution skills
  • Project management




All TATA Starbucks Job Descriptions are confidential and proprietary, and are to be handled in accordance with the TATA Starbucks Standards of Business Conduct. Accordingly, job descriptions cannot be shared with individuals outside of the company without the written permission of the director partner resources, TATA Starbucks.

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